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This week I changed my focus with the Volacci SEO blog: fewer posts, deeper thoughts. While there will now be only three posts a week (M/W/F), the posts will be longer, more insightful, and, hopefully, more valuable to you.


With so much news occurring in and around both the Drupal and SEO communities every day, I want to bring both worlds together in a verbal Venn diagram of sorts each Friday for you to easily digest. And I will call this informational hybrid: This week in Drupal SEO News. Read more »

It’s another Friday and the Winter Olympics are almost officially over. And both you and I would rather watch the handsome face of Google’s Matt Cutts tap into Google’s brainwaves rather than read our Google Readers. So, without further reading required (maybe some), an SEO video trifecta by Mr. Cutts.. after the jump. Read more »

On Monday, Google announced in its blog “the next generation of ad serving technology for online publishers” – aka DoubleClick for Publishers (DFP).

For the past several years, Google has been pumping out paid search solutions – such as AdSense and the DoubleClick Ad Exchange – in order to help online publishers to make money from their website’s content via advertising space, AdSense, or a combination of both.

‘The Googles’ understand how incredibly difficult it can be to manage, deliver, and measure ad performances on websites. The ability to manage this process can directly impact how much money a site can make. Google’s new product, DoubleClick for Publishers, is aimed to help both the big boys and the small fries. More details after the jump... Read more »

As more and more communication occurs online, the social web has erupted as a place to speak your mind, keep up with old friends, and stay connected with the entire world, all in real-time. But in today’s world of status updates, retweets, and message streams, it is difficult to distinguish the relevancy from all the buzz, much less to stay engaged in significant conversations.

On Tuesday, Google announced their newest innovation for the social web: Google Buzz. In an attempt to organize all your social information on the web into one place, Google Buzz is built right into Gmail as a new way to start conversations with your current friends – and you don’t have to start your “friend-stable” from scratch. You are automatically set up to “follow” the people you email often and Buzz comes equipped with a more enhanced sharing experience via photos, videos and links. More in-depth rambling after the jump. Read more »

The Super Bowl is practically a national holiday – a record-shattering 106.5 million people tuning in this year, according to some guy named Nielsen, to watch the New Orleans Saints create NFL history. Over the years, there are just as many people who tune for the big game as they do for the commercials. So it came as no surprise that Google finally took advantage of the exposure and ran their first Super Bowl ad on Sunday.

Google’s Super Bowl XLIV ad, appropriately named “Parisian Love”, ran during the third quarter and featured a ‘love story’ highlighting Google’s local search offerings by showing viewers search results. The commercial began with a search for “study abroad paris france” and follows the user through a basic search. The subsequent searches walk the viewer through this user’s life and demonstrates how Google can actually have an effect on everyday life. Google’s very own Eric Schmidt tweeted up some hype for their debut, stating quite appropriately that "hell has indeed frozen over". Watch all 53 seconds of Google's Super Bowl XLIV ad again below: Read more »

Real-time search, if you don’t already know, fuses social media content and search engine results in ways no one could have imagined two years ago.. except Google – who is quietly but feverishly giggling amongst themselves over this masterful move like Japanese schoolgirls sneaking into a Cheap Trick concert.


Twitter and Facebook feeds are now streaming into Google’s search results page, challenging valuable real estate that businesses and brands have fought diligently for. Some businesses see this new search feature as a threat, while others an opportunity. For companies like Apple, you can see how the iPad will follow in the iPod's footsteps to success, if their branding message continues to grow, sans the hygiene joke.

But as more and more of the Web operates in real-time, businesses need to keep up with the digital Joneses and compress this lump of opportunity coal into a diamond field of brand messaging and mastery. Wipe that frown off your face, Mr. Second-Cup-of-Coffee, and let’s look at the upside of real-time search after the jump.. Read more »