As the economy slowly and steadily pulls itself out of the huge hole it dug itself in, there is one bright side: the commercialization of the web, accomplished in part by online advertising, has taken some important steps for the Internet and its contribution to our economy. As almost all of our activities get transferred to the web, i.e. banking, shopping and socializing, all activities are either subsidized by advertisers or taking the place of traditional advertising.
What this has done, besides created an escape for the increasing amount of unemployed, is allowed the medium of the Internet to continue to be a free publishing and communications platform. Free access to information, entertainment, speed and convenience, and social networks are increasing in importance to people’s daily functions. What it also contributes to is the increase of productivity. Read more »