One of the best marketing tools any company can use is a website with informative, compelling copy. Yet many websites lose focus on the customers’ needs and “WeWe” all over themselves. This term refers to copy that focuses inwardly on company advantages and practices (i.e. “We are the industry leader in our market”, or “We have a 95% customer satisfaction rate”).

Instead copy should convey how your business meets a customer’s needs. When reading your company website, ask yourself this simple question:

Are you talking mostly about your customer or yourself?