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Content Creation

Minimum words per page

When you're creating page content you always need to focus on quality and relevant material, but how many words should you use per page? A good word count per page is 250-300. Pages of this length are easy for you to create, easy for your visitors to read and they look good to the search engines when they index your website.

Why you need focused content

When you are getting your office organized you probably start by filing the stuff that is easy to categorize. IRS statements go in the IRS statement file and so on. Once you have finished with the easy stuff you move on to the less intuitive items and eventually you end up with some things that you either throw out or put in a Miscellaneous file.

The importance of relevant content

One very important feature that is missing from many websites is relevant content. A website can have all of the other SEO related features in place, but if the content is not relevant, people will not stay. Not only that, but they will never come back.

Provide good content

Whether you are describing your product and services or writing blog entries, you have to provide quality content. Many SEO practitioners will focus on what the search engines and their various robots will see. This is important, but we can't forget about our human readers! The search engines can send us traffic but if we don't provide quality content, the visitors will leave and our traffic is then useless.

Special Text

"Special text" is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content when it comes to search engines. So, when creating content, use this technique to not only attract the reader's eye to key points, but also to let search engines know that this page contains information about the keywords.

Heading Tags

When creating content, writers use H1, H2, etc. to design headings for each page. When writing your headings, it is important to be concise in the wording. If you have a 2 keyword phrase and the heading is 10 words long, your keyword phrase only makes up about 20% of the total verbiage. If you have a 4-word heading on the other hand you would then have a 50% density and increased priority given to the keyword phrase you are targeting.