Advanced SEO

Utilizing long-tail key phrases in your search engine optimization link building may be the best time investment you can put into the campaign. Keywords that are too competitive aren’t worth going after, especially if you are a smaller business. Long-tailed key phrases help you find your niche market and consumers who are ready to pull the trigger. Once you have your long-tailed key phrases chosen, it is important to understand what to do next.

First, you should find good landing pages for the long-tail key phrases to link back to. This can be achieved in two ways: Read more »

When you implement a link building campaign for SEO, you can execute a number of different strategies, with a number of different keywords and phrases. There is even a good possibility that the keywords and phrases most relevant for your company are highly competitive. So competitive that it may be seemingly impossible to show up in the first few pages of any search engine, no matter how good your SEO campaign is. That is why companies choose long-tail key phrases, in order to optimize for a less competitive term. This also allows companies to target a niche market and get more focused exposure. Another reason why long-tailed key phrases are popular is due to their ability to give you more conversions. When people get really specific, they are ready to buy.

Long-tailed key phrases can be just as, if not more, important than your regular keywords. They still need to be relevant to your business, so in no way should you try and use long-tailed phrases that are misleading. Here are ways to identify long-tailed keyword phrases for your business. Read more »

As digital marketing swiftly takes on the effectiveness of TV advertising, the industry is realizing that time- and activity-targeting in the digital world may maximize the effectiveness of messaging. As search engine optimization and the advertising worlds overlap and gray many areas in strategic online communications, creative content and online messaging for any company optimizing their website may want to take in consideration the following information. A study by the U.K. Internet Advertising Bureau with Lightspeed Research has found that web surfers pay attention to ads more in the early evening and later. Read more »

Say what? OK, this is a little advanced but it's kind of cool so I'm posting it. :-)

The user agent is the fancy name for your browser. The reason that it is important is that it tells the web server what kind of browser you're using. Some sites actually will serve different files based on what your user agent is. For example, you Mac users (like me), have you ever been to a software site that offered you the Mac version to download without you having to tell it that you're on a Mac? That's because they detected your user agent. Read more »