Digital Marketing News

Brands facing marketing challenges in 2013 would do well to focus attention on the way that SEO and content marketing have become important means to achieve the ends of building a conversation, engaging customers, and driving sales. Thinking with the bottom line in mind, here's how to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning.

Balance will be the key to any successful social media marketing strategy in 2013. If you want loyal, actively engaged customers on your social networks, here are the three most important balancing acts you must perform over the next year.

In business, the ideal executive is considered to be a great delegator, able to motivate and lead their team to success without delving into the dreaded realm of micro-management. But is micro-management as terrible a business practice as everyone seems to think? No, says Larry Popelka of Bloomberg’s Businessweek. In fact, it is carefully selective micro-management that can make a good company a great one. (Be sure to read this entire article to understand what’s required to make this work.)

Google's spam-fighting algorithms have made it harder than ever for content marketers to use cost-effective promotion strategies. Inexpensive techniques are easier to execute and abuse, which makes them more susceptible to being penalized in future Google updates; harder strategies, meanwhile, are less scalable and profitable. When balancing the fine line between using low-cost, low-value promoting strategies that work for now and long-term, non-scalable solutions, here are five trends to keep in mind when developing your 2013 content marketing strategy.