Digital Marketing News
Is Vine Right for Your Social Strategy?
Twitter released Vine, a new video sharing mobile app, on January 24th. However, Vine has already seen its share of problems, such as inappropriate content, even as marketers gravitate towards the new service. Before you jump on Vine, here are a few things to take in to account about the platform.
Increase Google Catalogs Conversions on Tablets
If you use Google Catalogues as a way to display your products, be advised: Tablet users interact with Google Catalogues in a far different way than desktop users. Adoption of even a few design changes when transitioning a print catalog to a digital catalog will make a substantial difference in consumer’s experience and, thus, engagement.
Great Welcome Emails Nurture Your Customer Relationships
The first email you send after a customer signs up is crucial for cultivating interest. It's critical to establish an ongoing relationship with customers and prospects, especially when you're just starting out. Here are seven must-follow tips for creating a great welcome email:
Can I automate my marketing?
Viral Video: The Catch-22 of Content Marketing
Rank High On Yelp for Local Success
Yelp is one of the most widely used and respected online search and review services among consumers, and many businesses can't afford to ignore it. Successful businesses need to understand how to make the most of the ranking system, especially if their company is regularly reviewed on the site.
These Tactics Will Sink Your Business
On the internet, a bad reputation is nearly impossible to correct. What goes on the net stays on the net-- and apart from deliberately alienating people, these are the five most likely things your business may be doing to ruin your online reputation.
Integrate Your Marketing for Success in 2013
An integrated marketing approach will be the cornerstone of success for your company in 2013. Using a mix of offline and online activities is a great way to generate leads and retain happy customers. To sell more products and services, your company should consistently connect with and speak to your customers and stakeholders on a regular basis.
Target High-Quality Leads with Email Marketing
A common misconception when it comes to email marketing is that it is strictly used to market only to your existing customer base. However, a significant yet overlooked segment of email marketing involves marketing to third-party opt-in email lists.
Content Marketing Builds Customer Loyalty, Drives Sales
Grow your customer base and increase customer loyalty with content marketing-- the process of building a relationship with readers by giving your business’s website and blog fresh, relevant content tailored to your industry niche. That new content makes readers come back to your site for information, building trust among the site’s visitors. Once trust is established, it’s easier for your company to convert the site visitors into actual customers.
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