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SEO Misfires to Avoid

May 6th, 2013 - Posted by Leigh Carver to blog SEOMay 6th, 2013
1. Overreliance On Keywords Loading your blog posts down with keywords makes it look unnatural, and will both alienate your readers and alert the search engines that something's up. Instead, focus on solving your...

Blogging is a great SEO tool, when done right-- it brings you exposure to a new audience, provides a reason for your readers to return, and builds relationships. However, there are a few best practices that, when taken too far, wil hurt your site. Here are three SEO mishaps that every business owner needs to be aware of.

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Ben Finklea Volacci CEO - Goal Setting [Podcast]

May 6th, 2013 - Posted by Ben Finklea to Goal Setting, VolacciMay 6th, 2013
Ben Finklea introduces his new podcast series. Today's tip: share your goals with others to be held accountable, and use either rewards or penalties to motivate yourself. Ben Finklea is the owner and CEO of Volacci,...
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[VIDEO] User Intent in Organic Search: Where Content Meets User Experience

May 3rd, 2013 - Posted by Mitch Holt to May 3rd, 2013
User intent is an emerging buzzword in SEO and digital marketing, but its importance extends far beyond the buzz. Are you answering the important questions in your industry on your website? If not, check out this video...
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Not Optimized for Mobile? You're Losing Business.

May 2nd, 2013 - Posted by Leigh Carver to Local Search, Mobile SEOMay 2nd, 2013
  One out of every three respondents to the study said they use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined in the study – banking/finance,...

Is your site optimized for mobile? A recent study suggests more and more consumers are using mobile devices to complete tasks from start to finish. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusively when performing research online.

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“Fresh Content” Explained

April 30th, 2013 - Posted by Chris Gaffney to content marketing, fresh contentApril 30th, 2013
“Fresh Content” has been one of the hottest terms thrown around SEO and content marketing circles for the past few years. Posting fresh content is the practice of regularly publishing new items to a website or blog that...
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3 Ways to Reduce Blogging Burnout

April 29th, 2013 - Posted by Leigh Carver to bloggingApril 29th, 2013
  Be realistic about your resources    Take an honest look at the resources you have available.  Specifically, consider your available time and the skills of your available blogging team members.   Blogging takes time...

If you're considering starting up a new blog, bear in mind that it is hard work. It takes time to research the subjects that will appeal to your audience, develop well-written posts, and promote them appropriately day after day. Here are three ways to keep blogging burnout from turning your brilliant writing into another tiresome "To Do" task-- or worse, dying out entirely.

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10 Best Practices for Thank You Pages

April 26th, 2013 - Posted by Erik Wagner to April 26th, 2013
Download the whitepaper here. Which thank you page is your favorite? Do you have any examples of other excellent thank you pages?Video TranscriptionHey Folks, This is Erik Wagner...
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Five Failing Social Strategies to Avoid

April 24th, 2013 - Posted by Leigh Carver to facebook, social mediaApril 24th, 2013
  1. Don't Post and Run Don't information that is only about you-- be part of the conversation. Like and respond to on everyone's responses to your posts.   2. Don't Only Be a Business Having a personal profile is key...

Capturing fan attention on facebook is difficult, but key to success. Here are five strategies to avoid that'll sink your social media ship.

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The Value of Emoticons

April 23rd, 2013 - Posted by Leigh Carver to April 23rd, 2013
  Around 2:30 in the afternoon on Monday, April 15, I got an email from my boss.   "She looks happy to announce the bomb," he noted, and included a screenshot he had taken of a tweet. In it, a smiling woman's face...
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Superpowered Digital Content Marketing

April 22nd, 2013 - Posted by Chris Gaffney to content marketing, digital marketing, SEO, super powerApril 22nd, 2013
  I’ve always been a big fan of Superman, which is why I’m excited for the Man of Steel movie coming out this summer. My favorite part of the Superman origin story is when he learns to fly. I grew up with the hokey...
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