Digital Marketing News
Running a successful email marketing campaign isn't as simple as erratically sending out emails. An ideal approach is to request that potential customers visiting your blog or website subscribe to receive company emails. This approach is known as Opt-In or permission marketing, and has a number of distinct advantages such as:
Yahoo confirmed this morning that it purchased microblogging platform Tumblr in a $1.1 billion deal that has rocked the internet. NPR ran an interesting and enlightening segment on the acquisition, while analysts across the internet weighed in to offer their own opinions on the deal.