See who took gold in the 2012 Socialympics
NBC got scooped as Olympics 2012 news results "leaked" over social media channels before they aired the events during primetime. Ryan Lochte tweeted about his win over Michael Phelps in the 400m IM six hours before the network aired the must-watch event--jeah!
As our original Olympic 2012 infographic shows, millions of people participated in this year's summer games not just during prime time, but online. See who took gold in the 2012 Socialympics.