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I'm flying Delta right at the moment on a direct flight from Atlanta to Austin. While waiting to board, a woman began passing out coupons for GoGo free in-flight WiFi Internet. I'd heard about this from Matt Cutts so, eager to try it, I grabbed a coupon.
Without the coupon, This service is typically free for the first use and runs about $10/flight or $12/day thereafter. Registration was painless (thank you Safari auto-fill) and took about 2 minutes. The coupon code works (DELTATRYGOGO) and I'm online.
First stop? DSLReports.com to find out how fast I'm connecting. I warn you that this test is only accurate if no one is using the 'net while it's running. So, in the interest of science, I grabbed the intercom and asked everyone to log off, offering a free beer if they would.
Just kidding.
I did run the test, though, and found that the speed was pretty decent, especially considering I was 30,000 feet in the air. I used the Flash-based test and connected to the server in Denver, about the closest that I could find. Latency was 533 ms. The results?
Download: 255Kbps
Upload: 94Kbps
That's about like a 3G network. It's not zippy but it's ample for email and casual web surfing. I tried to place a Skype-to-land call to my wife but, although she could hear me, her voice was garbled. I'd have to test it again to be certain that it was a GoGo problem but it seems likely that there's just not enough bandwidth to support it.
Video streaming would be completely out of the question.
Would I pay $10, though? No, probably not on this 2-hour flight. However, if I was going coast to coast or international I would buy it in a heartbeat. On shorter flights, I'd probably pay $6 or so but that doesn't seem to be an option.
Still, it's a great service and one that's sure to catch on. It's only a matter of time before some comedian starts his monologue with "Hey, what's the deal with airplane WiFi..."
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About the author

Ben Finklea
Ben entered the world of online marketing in 1995 when he founded a web design company from his dorm room at Texas A&M University. Since then, he has worked in various capacities in sales and marketing, from tiny start-ups to Apple Computer. In 2001, Ben founded Sprysoft, an e-commerce store that successfully sold over $5M in software online to students, teachers and schools. Ben formed SpryDev Online Marketing in 2005 to use the techniques and processes learned at Sprysoft to help other businesses sell online. SpryDev grew quickly and changed names to Volacci® in 2008.
Ben's book Drupal 6 Search Engine Optimization was released in September 2009 and is available from Amazon.com. In Dec 2010, Lullabot released their Drupal SEO Video on DVD starring Ben.
Twitter: http://www.twitter.com/benfinklea
LinkedIn: http://www.linkedin.com/in/benfinklea
