Ben Finklea's blog

There is nothing more embarrassing in the world of SEO than duplicate content. If you are caught with duplicate content, it’s a one-way ticket to Internet detention in the eyes of Google. Sure, the first few times you walk away with a sore wrist and your content taken down. But if you continue to consciously duplicate your content, your website could be wiped away from Web existence. Now that’s heavy. Read more »

The Meta tags module is important to your site because it tells the search engines what the content you have is all about. That is right, it's pretty much data about data. And while this seems redundant, it is incredibly important for the overall optimization of your site.

The Controversial Childhood of Meta tags
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Just like websites of old, Drupal uses a query string to pull information from a database. Every blog post, comment, content, user entry, and so on is stored in tables on the server so you need a query string to go find the data and bring it back to the browser window.

One of the essential online elements that SEO tackles is creating URLs that are “clean” and indexed efficiently by the search engines. They are easy on the eyes and on the spiders that index your site. If you are not sure what a clean URL is, here is a quick definition: Read more »

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Ignore this blog post...at your own peril! If you've got a blog that isn't being indexed by Technorati then it's time to take action.

Technorati is an Internet search engine for searching blogs. Technorati indexes millions of blog posts and social media posts every day. The name Technorati is a blend of the words technology and literati, which invokes the notion of technological intelligence or intellectualism.

To get yours listed, visit http://technorati.com/blog-claiming-faq/ Read more »

I'm going to miss Steve Jobs.

I did not know him personally. Read more »

The robots.txt file is a file that sits at the root level of your website and asks spiders and bots to behave themselves when they’re on your site. You can take a look at it by pointing your browser to http://www.yoursite.com/robots.txt.

Think of it like an electronic No Trespassing sign that can easily tell the search engines not to crawl a certain directory or page of your site.

Having a search engine-optimized robots.txt file is very important for SEO. It clearly established rules and expectations for Google’s spiders, which directly affects what web pages rank and don’t rank. Keep reading for more robots.txt knowledge than you thought you’d ever need on how to search engine-optimize the Drupal robots.txt file. Read more »