Luke Stenis's blog

Once you have conducted a content inventory/audit, and performed a content gap analysis, you should know exactly what content you have and what you need to create. The next step is to define where that needed content will come from. Read more »

As more businesses and brands publish Facebook fan pages, launch social media campaigns, and join the conversation online, becoming an authoritative voice in a niche community is increasingly difficult. What is even more discerning for late adopters is that corporate giants and small savvy shops alike are sending social media whiz kids to master the message for the social “Webi-sphere”. Read more »

Thank you for joining me for Part Two of my Content Strategy Process blog post. Last week I discussed The Content Strategy Process - Phases I-II, where we reviewed a few definitions of “content strategy” and walked through an overview of the first two phases of a typical content strategy project. Read more »

When I talk about Web Content Strategy around the water cooler at work, everyone stares at me like I’m speaking in tongues. That is because it is a relatively new concept to most online businesses, including ours. While it has informally existed since the Web went public, content strategy is considered an emerging practice that few commit enough time and resources to in order to deliver a spectacular message to Web traffic -- that message being your website’s content. Read more »

Most organizations have more on their Web project plate than the website content strategy. These organizations (who are organized and prepared) have plenty of plans for the foreseeable future. These foreseeable Web projects–i.e. new service offerings, product releases, office expansions, and subdomain creations–could have a major impact on the overall strategy and implementation of your website’s content. Read more »

More companies than care to admit have no idea how much branded content they are publishing on the Internet everyday, with even less knowing exactly where it all lives.

In our desire to deliver knowledge, news, and marketing messages to our target audiences, we often start pumping out content without too much worry about tracking where it resides, or about developing a solid strategy behind its purpose and delivery. Not only is this sloppy, it is irresponsible. Read more »