Avoid search engine stop words
When you are putting keywords into your keyword meta tag there are some words you need to avoid, they're called stop words. Some common stop words are: and, the, that, this, there and because. When search engine spiders see these words they are programmed to ignore them so by putting them in there you are just wasting your time.
Competitors were outranking me because I was nowhere to be seen. My website was probably 20 or 30 pages back until I engaged with Volacci… Now I’m getting phone calls from people saying ‘I found you on the Internet’.
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About the author
Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.