Avoid keyword repetition
Just as you should avoid using the stop words we talked about yesterday in your meta tags, you should also avoid repeating your keywords. If your website is about celebrity gossip it might make sense to you to have the keywords 'celebrity gossip' and 'celebrity news' both included. This would make sense to a human but meta tags are not written for humans, they are written for robots and the search engines will penalize you for repeating the word 'celebrity'. That is why it is always best to pick out the words that best describe your site and focus on them.
Competitors were outranking me because I was nowhere to be seen. My website was probably 20 or 30 pages back until I engaged with Volacci… Now I’m getting phone calls from people saying ‘I found you on the Internet’.
— Stacy Tallent
CEO
Telco Data Testimonial
Latest Blog Post
Weekly Blog entry archives
- Week of February 5, 2012 (1)
- Week of January 29, 2012 (2)
- Week of January 22, 2012 (1)
- Week of January 15, 2012 (2)
- Week of January 8, 2012 (1)
- Week of December 25, 2011 (1)
- Week of December 11, 2011 (1)
- Week of December 4, 2011 (2)
- Week of November 27, 2011 (3)
- Week of November 13, 2011 (1)
- Week of November 6, 2011 (2)
- Week of October 30, 2011 (2)
- Week of October 23, 2011 (1)
- Week of October 16, 2011 (1)
- Week of October 9, 2011 (1)
- Week of October 2, 2011 (2)
- Week of September 25, 2011 (2)
- Week of September 11, 2011 (1)
- Week of September 4, 2011 (1)
- Week of August 28, 2011 (1)
- Week of August 21, 2011 (1)
- Week of August 14, 2011 (1)
- Week of July 31, 2011 (1)
- Week of July 24, 2011 (1)
- Week of July 17, 2011 (1)
- Week of July 10, 2011 (1)
About the author
Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.