When a search engine visits your site they are looking for a number of things. Some of those things are your tags: meta-tags, title tags, etc. But the most important text on each of your web pages is your title tag.
The fact that the search engines include your title tag in their results should be enough to clue you in to how important they are.
Where are your title tags? If you look in your code, you will see it up at the top between and . You must look very carefully at your existing title tag and decide if it represents what you want the search engines, and the people coming to your site, to see.
Prior to Volacci, our pay-per-clicks campaigns were not producing results that justified how much we were spending. Volacci not only educated my team on the value and importance of proper SEO management, but also tripled the success of our campaigns on less than ¼ our previous budget.
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About the author

Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.













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