How SEO Can Enhance Your Marketing Mix

Today’s society has become reliant on the Internet as the easiest and most reliable way to access information quickly.

Want to know the population of Tibet? Simple.

Need to learn how to fix that oil leak in your car? Child’s play.

Want to find a good plumber in your neighborhood? You could already have them on the phone in the time it would take to dust off the old Yellow Pages.

Everything can be found online—including your services. The only tricky part is making your Web site visible to potential customers who are searching for businesses like yours. That’s where Search Engine Optimization—SEO—comes in.

Search Engine Optimization is the key to online marketing success. And contrary to what you may assume, it is the least expensive yet most beneficial marketing tool in the world today.

With effective SEO, you will enjoy:

• Significantly increased profits. A top 10 page rank will rapidly increase traffic, which ultimately leads to increased revenue and sales. Volacci guarantees-- in writing-- that we will actually increase your online business, not just get more hits to your Web site.


• Being viewed as an ‘industry leader’ in the eyes of potential clients. A recent online study found that 66% of all searchers believe that sites with the highest search listings are the top companies in their field.


• More relevant and qualified leads. Remember, customers are out there every day searching for YOUR services online. Each time your company doesn’t appear in the top 10 means lost revenue for your business.


• Becoming part of the ‘conversation set.’ When your company appears on the top of a search page, it immediately becomes part of the client’s ‘conversation set.’ Good SEO equals consideration from potential customers in EVERY search.


• Increased brand awareness and credibility. SEO can single-handedly make your company a household name.


• Cost-effective marketing. A 2003 study showed that Search Engine Marketing had a lower customer acquisition cost than any other form of marketing including email, Yellow Pages, banner ads, and direct mail. Less expense mean higher profit margins.


• Long lasting payoffs. Once you spend the money to reach your SEO goals, maintaining your top 10 status costs very little, if anything at all. With proper SEO, you can enjoy top online branding status for years to come with minimal cost or effort.


• Outselling your competitors. High page rank reduces your competitors’ relevance and increases yours. Wouldn’t you like to see your business ranking higher than the rest?


• 24/7 advertising. Unlike banner ads or direct mail, your Web site is constantly advertising for you 24/7, 365 days a year. Customers can find you anytime, anywhere.

And here’s the best part: Volacci offers this powerful marketing tool with absolutely no cost to you. That’s because we understand that good SEO doesn’t mean more hits, it means higher profits.

That is why Volacci offers this unique guarantee:

Volacci guarantees that you will get at least as much additional monthly business from your Web site as you spend on our services-- or we’ll work for FREE until you do.

We also don’t charge ridiculous startup fees, because we understand the needs and budgets of small businesses.

If you’d like to create a longstanding partnership with an SEO company that understands your personal needs, Volacci is the ultimate solution for online marketing.